Thinking about Food??You will be eating less

There is yet another study that makes you wonder how these sort of things can take place.A small-scale study in Science showed that people who had imagined they were eating chocolate wanted it less than those who had not been thinking of it.The researchers said that imagining eating a favourite food could be a substitute for actually eating it, thereby reducing the desire for it.

The researchers said the study showed that when people thought repeatedly about eating a food, it made them want it less because of a process known as "habituation".This means that the more that people have of something, the less rewarding it becomes and the less they want of it, even if that feeling is not conscious.

To some extent, merely imagining an experience is a substitute for actual experience. The difference between imagining and experiencing may be smaller than previously assumed. 

Other implications of this research include the discovery that mental imagery can enact habituation in the absence of pre-ingestive sensory stimulation and that repeatedly stimulating an action can trigger its behavioural consequences.